• Campaign set-up

• Keyword selection and validation

• Advertisement copywriting and landing page selection

• Keyword bid management

• Performance reporting

• Ongoing optimization of your advertisements

Campaign Set up: One hassle free point of contact
Carthage ABC creates your PPC account(s) with the Search Engines and their corresponding networks. Our team handles all of the registration and configuration associated with your PPC ads. We make it easy to obtain information on your company's Pay Per Click marketing activities by providing a single point of contact.

Keyword Selection and Validation: Expertise drives volume
Selecting the right keywords and/or keyword phrases is the foundation of every successful PPC marketing campaign.

Google (as well as Yahoo!, MSN, etc..) will automatically display one of your advertisements within the first page of results if a customer has performed a search using any of the keywords selected for your PPC marketing campaign. However, your advertisements will never be seen if a customer attempts to source an industrial product or service using terms that are not affiliated with your PPC campaign.

Carthage ABC researches keywords and keyword phrases using real time web reports, which enables us to identify high volume winner keywords. Using keyword tracking software, our team validates search words and phrases for relevancy, overall search volume, and expected bid costs. Expertise, functionality, and real world experience drive our multilingual PPC marketing services.

Serious advertising experience combined with expert knowledge of multilingual PPC marketing enables Carthage ABC to craft hard hitting ad copy that speaks to your target customer(s).

Beginning with a relevant Headline, we create PPC ads that capture the attention of your targeted audience, while clearly communicating the product or service being offered. Our goal is to drive, not just any visitors, but qualified prospects to your company's website - people clicking on your advertisement out of curiosity or confusion do not help closing sales.

Additionally, Carthage ABC understands international PPC users behavior and incorporates proven formatting techniques, driving click-through rates and overall ad performance.

Once the ad copy is ready, we assign the optimum "Landing Pages" for each of your PPC advertisements. A Landing Page is the page that users will be directed to when clicking on your PPC ads. To optimize results, these pages on your website should be highly targeted for the reader and specific to the ad. Selecting the right landing pages make the difference between a 3 second website visitor and a request for quote or sale.

Keyword Bid Management: Controlling costs and preserving ROI
Carthage ABC manages the entire keyword bidding process for every client. Based on the keywords that have been selected for your PPC campaign, we will optimize bid prices according to multiple variables, all unique to your business goals.

We set optimal bid prices according to the following:

• market price (determined by competition)
• keyword rank position (determined by market price)
• overall search volume
• relevancy to product or service offered

Equally important to the success of any PPC marketing campaign is ongoing bid price evaluation and revision. In order to remain competitive while preserving a healthy return on investment, PPC marketing requires continuous attention to detail. Ad copy and keyword prices must be monitored for performance and adjusted per market conditions.

Carthage ABC continuously manages your PPC publicity, monitors and adjusts bid costs, keyword buys, and advertising copy to deliver the best possible return on your investment. Our goal is continue growing your click streams, increasing the number of qualified visitors to your website each month.